Eagle's Lair
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January 25, 1997

Ladies & Gentlemen:

AUTO EXPO '97, Northern New Jersey's largest and most exciting auto show will once again roll into the Meadowlands Exposition Center, January 18th through January 26th, for its 7th annual exposition. Over 200,000 Northern New Jersey automobile consumers thrilled to AUTO EXPO '96 last year. This is your only chance to launch your new model year in Northern New Jersey.

AUTO EXPO '97 will again be the most diverse showcase of new-model, foreign and domestic vehicles in Northern New Jersey. Over 20 major manufacturers will display their new 1997 model year with elaborate factory displays, rotating turntables, color monitors and concept cars. AUTO EXPO is the automobile event that Northern New Jersey automobile consumers anticipate to see the new 1997's and to comparison shop for their new car purchase.

Our consumer surveys consistently indicate that over 70% of AUTO EXPO showgoers will purchase a new car within the next 12 months. AUTO EXPO showgoers are qualified new car buyers and some of the best prospective new car customers you'll see all year. AUTO EXPO showers aren't just looking - they're buying.

AUTO EXPO '97 - The Northern New Jersey Auto Show creates excitement and is the perfect vehicle for your local dealerships to meet the qualified, new car buyers in Northern New Jersey. It is the most cost effective means of launching your new model year and will dramatically increase your sales.

The Site: The Meadowlands Exposition Center

The Meadowlands Exposition Center in Secaucus is the premier exhibition facility in Northern New Jersey, with over 88,000 square feet of exhibit space and free parking.

The center is located in the center of the affluent, heavily populated Northern New Jersey Metro Market. Within radius of 30 miles are Bergen, Essex, Hudson, Morris, Passaic and Union counties. These counties contain over 3.5 million consumers with some of the highest disposable incomes in the United States.

The Meadowlands Exposition Center is the largest and most accessible exhibition hall in Northern New Jersey. The Center draws consumers from every point in Northern New Jersey.

The Center is easily accessible from all major New Jersey highways. It is located at the junction of the New Jersey Turnpike and Route 3 and is easily accessible from Interstates 80, 95, 78 and 280, as well as from the Garden State Parkway.

We invite you to add a comment, or remark, about our program or the site.

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